My Journey in Art:
How I Make Money Writing About Fellow Artists Worldwide
As an abstract artist and writer, I've discovered a unique way to blend my passions while creating a substantial income stream. Here's how I've turned my writing into a tool for showcasing and selling art from around the globe, all while keeping my own art separate.
Why I Chose to Collaborate with Artists
My journey into this niche began with a simple realization: artists are creators, not necessarily marketers. Here's why I dove in:
1. Expanding Horizons: By writing about artists from diverse backgrounds, I expose myself and my readers to a world of art we might never encounter otherwise. This global reach not only enriches my content but also my understanding of art.
2. Content Richness: Every artist I collaborate with brings something new to the table. Their stories inspire my writing, keeping my content dynamic and engaging.
3. Symbiotic Growth: As I help artists gain visibility, they fuel my content. Plus, when their art sells, I often get a piece of the pie.
My Approach to Writing as Marketing
When I write:
I Tell a Story: I don’t just describe the art; I weave a narrative around it. What inspired the piece? What emotions does it evoke? I’ve found that stories sell.
I Optimize for Search: I use keywords like "abstract art trends," "invest in art," or "emerging global artists" to ensure my articles are discoverable on Google and Medium.
I Sell the Experience: My articles are pitches. I write with a passion that aims to make the reader feel they’re at the cusp of discovering something truly special, something they might want to own.
The Power of Anonymity
I've chosen to write under a pen name when marketing other artists:
Clear Branding: As an artist myself, using a different name for my marketing articles avoids muddling my personal art brand. My audience knows when it’s about my art or when I’m championing someone else’s.
Spotlight on Others: This anonymity ensures that the focus remains on the artists I’m promoting, not on me, making my endorsements feel more genuine.
My Tips for Fellow Writer-Artists
Forge Genuine Connections: I make it a point to understand the artists I write about. Their passion becomes mine, and that authenticity shines through in my writing.
Discuss Compensation: I’ve learned to negotiate. Sometimes, I agree on a commission for sales through my articles. Clear agreements are key.
Stay Informed: Art is ever-evolving. I keep my finger on the pulse of what’s new and what collectors are seeking.
Visuals Matter: When I can, I include stunning visuals of the artwork. A picture might be worth a thousand words, but in art sales, it could be worth thousands of dollars.
Engage Actively: I use Medium’s interactive features to connect with readers, which not only boosts my articles but also builds a community around art appreciation.
How I Monetize My Passion
Commission on Sales: My primary income from this venture. The more compelling my article, the higher the sales, and my earnings reflect that.
Medium’s Partner Program: I earn based on reader engagement, which motivates me to produce quality content consistently.
Affiliate Links: Occasionally, I’ll include links to art supplies or books, earning a small commission from those sales.
Sponsored Features: As my reputation grew, I started getting offers for sponsored posts, where I’m paid to feature certain artists or galleries.
By focusing on the art of others, I've not only found a way to support the global art community but also turned my writing into a profitable endeavor. My words serve as a bridge, connecting art lovers with artists, creating a vibrant marketplace where art is not just seen but celebrated and sold. In this journey, my perspective as both an artist and a writer has become my most valuable tool.
